by Christopher Cederskog | Aug 20, 2019 | Insights
For startups, tailoring their messaging to sell to and attract European users is a daunting challenge. But hiring and retaining the talent that will make it happen underpins everything. Without the right operations and culture in place, you can have the greatest...
by Christopher Cederskog | Aug 20, 2019 | Insights
“Know thyself. Know the customer. Innovate.” is what Beth Comstock, former Vice-Chair of GE, an international brand that’s no stranger to taking a product global once said and when it comes to marketing and sales, she’s spot on. Just as products need to be localized...
by Christopher Cederskog | Jul 30, 2019 | Insights
As your startup grows and your product and business model matures, one question becomes seemingly unavoidable: when are you going international? It’s a logical question because ultimately the global market for your product is almost always larger than your home...
by Christopher Cederskog | Jul 30, 2019 | Insights
Our series on successfully expanding to Europe When Airbnb was only focussing on the U.S. and facing a crowded space in Europe that saw the launch of two well-funded copycats, myself, along with my eventual Expansion Partner co-founder Georg, were part of the core...
