by Claudia Bates | Dec 17, 2018 | Insights
The winners and losers in international markets International growth is notoriously difficult to execute. Strategically there’s the question of which are the right markets at the right time. Operationally there is the matter of localizing products and marketing...
by Claudia Bates | Nov 2, 2018 | Insights
A look at the approach taken by US direct-to-consumer brands launching in Europe Direct-to-consumer (D2C) brands have proliferated in the United States in the past few years. Following in the footsteps of much-cited success case, Warby Parker, entrepreneurs have...
![[White Paper] Key questions for U.S. tech startups expanding to Europe: Plan and Launch](https://expansion-partner.com/wp-content/uploads/2018/02/082-980x675.jpg)
by Georg | Feb 7, 2018 | Insights, White Paper
Entering new markets is a long-term project that demands company-wide commitment, sufficient resources, and sustained effort. As a first step, it requires a solid strategy that is timely, relevant and realistic. Poor preparation and inflexible mindsets too often...
by Georg | Nov 9, 2017 | Insights
In this post we draw on over 10 years of our combined experience of advising U.S. startups on European expansion and discuss key factors to consider while evaluating locations for a regional HQ. In particular, we distill strategic considerations that matter from those...
