Insights

We think about European expansion every day. Here we share our perspectives on some of the key strategic questions that companies face when bringing their products and services to Europe.

Who did what in international expansion in 2018

The winners and losers in international markets International growth is notoriously difficult to execute. Strategically there’s the question of which are the right markets at the right time. Operationally there is the matter of localizing products and marketing...

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Crossing the Pond #1: D2C

Crossing the Pond #1: D2C

A look at the approach taken by US direct-to-consumer brands launching in Europe Direct-to-consumer (D2C) brands have proliferated in the United States in the past few years. Following in the footsteps of much-cited success case, Warby Parker, entrepreneurs have...

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Choosing a city for European HQ

Choosing a city for European HQ

In this post we draw on over 10 years of our combined experience of advising U.S. startups on European expansion and discuss key factors to consider while evaluating locations for a regional HQ. In particular, we distill strategic considerations that matter from those...

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