We think about European expansion every day. Here we share our perspectives on some of the key strategic questions that companies face when bringing their products and services to Europe.
The winners and losers in international markets International growth is notoriously difficult to execute. Strategically there’s the question of which are the right markets at the right time. Operationally there is the matter of localizing products and marketing...read more
A look at the approach taken by US direct-to-consumer brands launching in Europe Direct-to-consumer (D2C) brands have proliferated in the United States in the past few years. Following in the footsteps of much-cited success case, Warby Parker, entrepreneurs have...read more
Entering new markets is a long-term project that demands company-wide commitment, sufficient resources, and sustained effort. As a first step, it requires a solid strategy that is timely, relevant and realistic. Poor preparation and inflexible mindsets too often...read more
In this post we draw on over 10 years of our combined experience of advising U.S. startups on European expansion and discuss key factors to consider while evaluating locations for a regional HQ. In particular, we distill strategic considerations that matter from those...read more