Insights

We think about European expansion every day. Here we share our perspectives on some of the key strategic questions that companies face when bringing their products and services to Europe.

Choosing a city for European HQ

Choosing a city for European HQ

In this post we draw on over 10 years of our combined experience of advising U.S. startups on European expansion and discuss key factors to consider while evaluating locations for a regional HQ. In particular, we distill strategic considerations that matter from those...

read more