Wonder Workshop

About the Company

  • Founded in 2012, based in San Mateo, California
  • Industry: Robotics, Hardware, Software, Edtech, B2C, B2B
  • Total funding: $78m from CRV, Madrona Ventures Group, Tencent, GV and others

Teaching kids to code while having fun. Robots like Cue, Dash and Dot Creativity Kit connect robotics and education in a new and innovative way.



Back in 2016 Wonder Workshop had no physical presence in Europe and and had loose reseller relationships. Expansion Partner committed to leading Wonder Workshop’s effort to identify market opportunities in Europe and roll out operations in Europe. Holiday sales move approximately 75% of revenue in the toy industry. The project started in July 2016, 4 months prior to 2016 peak Holiday sales.


Expansion Partner commenced by ensuring Wonder Workshop’s legal and regulatory EU compliance for operation in the children, toy and education space. As a next step, it took a lead in planning and executing consumer and education strategy in 3 core markets: Germany, UK and France.

At the execution stage, Expansion Partner set up Wonder Workshop’s local operations in Berlin, including Marketing, Sales & Account Management, Content and Social Media teams. During this time, Expansion Partner managed product, content and marketing asset localization work and added and is currently managing 70+ education resellers in 22+ additional countries.

Wonder Workshop was launched on Amazon in Europe with significant online marketing push in Q4 2016 and secured No. 1 STEM Toy on Amazon Launchpad in Europe.


Wonder Workshop was launched in Europe within 8 weeks and in time for 2016 Holiday Sales. Within 18 months Wonder Workshop enjoyed successful and stable operations in Europe and sizeable European sales. In 2018 Expansion Partner led the GM EMEA search and successfully handed over the business in Q4 2018.