Our Services
Whether you are born to be global or started thinking about international expansion only recently, we help you develop and execute the right strategy to launch in Europe
Market entry strategy
Assessing market opportunity. Analyzing the competitive landscape, conducting local market DNA study, defining target audience, selecting location for European headquarters. Developing launch strategy.
Product Localization
Conducting research into local consumer preferences. Assessing need for standardization vs. localization. Determining localization requirements in terms of product, business model and marketing demands.
Budget & KPI Setting
Setting marketing, sales and operations budgets. Developing individual team KPIs. Tracking growth, and calculating LTVs and CACs.
Organizational Structure
Assessing organizational readiness. Defining key local functions and reporting lines. Developing team structure (physical vs. virtual, internal vs. third party), defining roles and responsibilities.
Recruiting
Hiring local talent: screening and interviewing, developing candidate tests and negotiating offers. Designing compensation packages: equity, sales commission, health insurance. Advising on labor laws.
Culture & communication
Assessing the communication needs of distributed teams. Designing communication channels. Integrating, training and developing team members to build a global culture.
Sales
Designing sales strategy: setting targets, channels, pricing. Overseeing pipeline development, account management, revenue growth and CRM management.
Marketing
Developing marketing strategy and defining key metrics. Managing end-to-end user acquisition, engagement, retention and brand marketing activities. Aligning marketing and sales.
Operations
Complete management of local operations, including, office, IT, legal, administration, team development and HR.