European expansion: Do it well
Whether you are born to be global or started thinking about international expansion only recently, we help you develop and execute the right strategy to launch in Europe
Market entry strategy
Market opportunity assessment, local market(s) DNA study, competitive landscape analysis, country / city selection, target audience definition, and launch strategy development.
Local consumer preference research. Standardization vs. localisation assessment. Localization requirements, including product, business model and marketing localization.
Budget & KPI Setting
Marketing, sales and operations budget and individual team KPI development for growth tracking, LTV and CAC calculations.
Organizational readiness assessment. Key local functions and reporting lines definition. Team structure (physical vs. virtual, internal vs. third party), roles and accountabilities development.
Hiring local talent: screening and interviewing, candidate tests development and offer negotiation. Compensation package design: equity, sales commission, health insurance; labour law advice.
Culture & communication
Distributed team communication needs assessment. Communication channels design and establishment. Team integration, training and development. Building a global culture.
Sales strategy. Channel, Pricing and Target setting. Pipeline development. Account management. Revenue growth. CRM management.
Marketing strategy. Key metrics definition. End-to-end user acquisition, engagement, retention and brand marketing activities. Marketing and sales alignment.
Full management of local operations, including, office, IT, legal, administration, and team development and HR.
Georg and Christopher are Olympic animals. They were core members of our international expansion team and they have the hustle and the practical know-how to expand your business in Europe.
– Nathan Blecharczyk, Co-founder, Airbnb
Working with the Expansion Partner team was an invaluable experience for Peerspace. We were able to validate the market opportunity, recruit a team, and execute an international pilot program under time and under budget. I'd recommend working with this team for any company that is interested in exploring an international expansion strategy
– Rony Chammas, Co-founder, Peerspace
The Expansion Partner team continues to exceed my expectations at every opportunity to do so. Their ability to rapidly understand a new and complex business, decompose and ruthlessly execute on challenging problems, and demonstrate extraordinary investment in the clients they work with has astounded me. Christopher, Georg, and their team are an incredible asset for any company looking to expand internationally.
– Andrew Alcorta, Senior Product Manager, Rover.com